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For effective communication having the best and most appropriate media
and techniques at ones disposal is not enough, you need to make optimum
use of them.
We are the only agency in Switzerland specialising in
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This innovative
communications approach exploits the techniques of graphic design combined
with creative copy writing to package and present complex issues and voluminous
messages in ways that are at once concise, easily understandable and attractive.
Information Design strategies can be applied to a wide range of print
and electronic media. |
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When the Centre
International de Glion, an internationally renowned school of hotel and
tourism management, entrusted us with the production of a new brochure
aimed at setting out for prospective students all the various possibilities
of their educational programs, the problem was to find a means of presenting
a complicated grid of information thoroughly and yet in a way which was
also clear and attractive. |
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In the original brief, the information which the brochure needed to
contain filled several tightly written pages of text. In order to get
an idea of its complexity, here is an outline of what was in it:
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We have adapted
the idea of a board game as a visual model to provide an attractive and
self-explanatory way of displaying all the information clearly and comprehensively. |
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The trademark logo of the Centre
International de Glion: ensures that the client's corporate image is clearly
identified. |
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Branch tracks: show the different points at which prospective
candidates may join or quit the program. |
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Starting point and track: establishes
the board game image and equates successfully reaching the end with winning
the game. |
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Obstacle: marks the point at which the candidate must present
- in addition to passing grades - a satisfactory personal file before
being allowed to continue. |
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Course module: numbered and coloured to show where the course
is situated chronologically and thematically in the program. |
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Diplomas: each section of the educational program leads
to the obtainment of a diploma; the colour corresponds to the section. |
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Training in Industry module: the track passes over the top
of the module box to show that this period is spent away from the school. |
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Chronology bar: shows clearly how much time is passing as
the courses progress, identifies each module with a relative semester. |
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